Digital Advertising Displays – The new Trend in Traditional Outdoor Marketing

One of the big trends in today’s promotional devices are digital advertising displays. Nowadays, the usual posters, banners and billboards are just not enough and do not exactly catch as much attention as they once did. More often than not, motorists and pedestrians ignore them and no longer read the marketing message in those ads. They lack impact and visual appeal. This is why many companies are taking a new innovative approach in advertising namely, digital signs.

Often referred to as high impact advertising; digital signs offer a much more dynamic and Recruit Global Talent. enticing presentation of a product, service or a marketing message. They can be used for a variety of situations, shapes and even forms. While the technology behind these signs may vary depending on the programming or functionality desired by the client, the lighting of choice for the signage are commonly Light Emitting Diodes (LEDs). There are so many different benefits in using these types of signs that even though they do cost more than the common poster printing it is still worth investing in adopting this new form of traditional marketing.

First and foremost, due to the state of the art technology used to create these signages, you get full color capability and adaptability. You can have moving images which can be played on a loop, as if you have your own commercial playing on the facades of buildings or the walls and posts of shopping centers and commercial areas. Typically, these signs offer a 160 degree viewing range which allows customers and passersby to see your ad at very different angles. The technology behind these signs have become so advanced in fact that they can monitor, troubleshoot, and even do some tune up work by themselves without human intervention.

Additionally, some versions of these signs can also be interactive. This means customers can approach and touch the sign to get a desired response. This makes the ad more amusing, more informative and even sparks a conversation within your target market. However, this is not to say businesses shouldn’t produce conventional ads anymore. The interactive displays actually complement conventional posters, presentations, and other physical ads. As for the materials used to build these signages, they are often light weight, cost effective and compact. The LED lights also present other benefits aside from offering a vibrant color spectrum. LED signs are very energy efficient and require less maintenance than other light fixtures. These make them excellent for outdoor signs that are typically left on for most of the night.

No matter what your preference or marketing strategy may be for your business or products, interactive displays are the big thing today and it seems like they are here to stay. LED lights continue to shine in terms of excellent lighting and flexibility and these signages are just more proof of how useful they can be. For those looking for a new medium to promote their products or services, digital advertising displays just might be the answer you are looking for.

LED Solutions have been providing business with sign design, manufacturing, large format printing, digital displays, led sign retrofits and installation for more than 15 years. From the outset our expertise in both evaluating and employing LED technology has made the inclusion of interior and exterior lighting products in their main offering a natural choice. LED Solutions as it is today has evolved and expanded from its beginnings as a full service Sign Company to a position where their reach has become nationwide and their offering has grown to include related technologies, products and services.

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